Saskatchewan Homecoming '71

Saskatchewan Homecoming ’71 was an effort on the part of the Saskatchewan Tourist Association and the Department of Industry and Commerce to promote tourism in the province. Its objectives were threefold: to increase the number of tourists visiting Saskatchewan in 1971, to boost long-range prospects for the tourist industry, and to get local organizations and communities involved in developing tourism in their areas. As a result, more than 200,000 registered visitors came, attending family reunions and community events and enjoying the many recreational facilities offered. Tourism industry revenue increased by an estimated $20 million.

Betty Bindig holding a sign advertising Homecoming ’71, May 1969. PAS Photo 69-163-04.

Homecoming ’71 poster advertising the Canada Winter Games and the “Saskatchewan Game”,

Homecoming ’71 poster advertising the

Canada Winter Games and the

“Saskatchewan Game”. PAS Poster VI.12

Planning began as early as 1968. Overall direction was administered by a special branch of the Department of Industry and Commerce. Mail-outs to Saskatchewan residents encouraged people to invite friends and relatives to visit in 1971. Similar invitations were sent to former residents of Saskatchewan. The program involved government grants to municipalities to build recreational facilities and to undertake community beautification efforts. Some 480 communities were actively involved in Homecoming projects and events.

 

Special programs were organized:

  • Vera Plemel was chosen as Saskatchewan Homecoming Queen to represent Homecoming ’71 at over 180 functions.
  • The Homecoming Parade of Stars highlighted over 3,000 performers in a provincial talent competition.
  • The ”Saskatchewan Game” was a travel photo contest designed to encourage people to explore the province.
  • The Community Involvement Program awarded cash prizes to local improvement projects.
  • Homecoming Welcome Booths were set up to help visitors with their holiday plans.
  • An Awards Banquet was held in late 1971 to honour winners of community competitions.
  • Several communities produced local history books; many are now preserved in the Provincial Archives of Saskatchewan.

Photos from Saskatchewan Homecoming '71

Homecoming Queen contestants at the Saskatchewan Centre of the Arts, Dec. 31, 1970. The winner was Vera Plemel. PAS Photo 70-1136-11.

Travellers’ Day Parade, Regina, Homecoming ’71, Aug. 6, 1971. PAS Photo 71-700-10.

An unidentified model displays a special commemorative vehicle plate for Homecoming ’71, March 3, 1971. PAS Photo R-A24483.

Premier Ross Thatcher chatting with TV host Elwood Glover, after the latter received a Homecoming ’71 certificate, Feb. 17, 1971. PAS Photo 70-1419-11.

Visitor signing guest book for Homecoming ’71 at the Weyburn City Hall, May 1971. PAS Photo 71-219-56.

Wilf Gardiner and Homecoming ’71 Director Les Donnelly examining the Calendar of Events for Homecoming ’71, Feb. 24, 1971. PAS Photo 70-1400-02.

Industry and Commerce caravan to promote Saskatchewan Homecoming ’71, May 20, 1969. PAS Photo 69-178-01.